Brand guide/Version 1

How it looks and sounds.

One idea, one mark, one action color, three typefaces and a short list of rules. If you are making something that carries the DreamPrompter name, start here.

01 / The idea

Blur is the dream. Sharpness is the prompt.

Ambient things are slow, soft and glowing. Whatever you point at snaps sharp, bright and fast. In a theater, the prompter sits out of sight and feeds actors the line they lost. DreamPrompter does that for the blank chat box.

What’s the strongest argument against what I’m about to do?

Know yourself/10 min

What’s the biggest thing I’m missing out on?

FarLight with no words in it. Decoration, hidden from screen readers.
MidA question surfacing, soft, in the color of its scene.
HeldThe one you point at. Sharp, brighter than the rest, and pressable.

02 / The logo

The sleeping prompt.

A chevron and a cursor, the two characters of a command line, with the cursor drawn as a closed eye. When someone copies a prompt the eye opens into an amber underscore for a moment, then goes back to sleep.

AsleepThe resting state, everywhere.

AwakeFor 2.6 seconds after a copy. The only time the mark takes a color.

WordmarkTwo voices in one word: Dream in Newsreader italic, Prompter in Geist medium. Always one word, with a capital D and a capital P.

Clear space Keep a margin of x on every side, where x is half the height of the mark. Nothing else enters it.

Sizes The mark alone from 16 pixels. With the wordmark from 20. The lashes appear at 44 and up.

Grounds Paper on the dark surfaces. Ink on cream. Not on amber, and not over a photograph.

Do not recolor it. The eye turns amber when awake, and that is the only color.
Do not light it. The logo is not a question, so it never glows.
Do not set the wordmark in one typeface, or split it into two words.
Do not stretch, outline, tilt or animate it beyond the blink.

Files/SVG

File	For dark	For light
Mark	Paper	Ink
Mark, awake	Paper	Ink
Wordmark	Paper	Ink
Mark and wordmark	Paper	Ink

The wordmark files carry outlines, so they need no fonts installed. The license on the prompts does not cover the name or the logo. Terms

03 / Color

Dark, paper and one amber.

Most of the screen is near black and warm white. Color is saved for two jobs: amber for what you can press, and six lights for the scenes.

Eigengrau

The dark you see with your eyes closed. Five steps, from the deepest to the nearest.

Void

#040307

--bg-void

Panels, bands, text on amber
Base

#090910

--bg-base

The page
Surface

#16161D

--bg-surface

Cards
Raised

#212129

--bg-raised

Hover, a control on a card
Overlay

#2D2D37

--bg-overlay

Toast, a selected segment

Paper

Text is warm paper, never pure white. Three steps are for reading. The fourth is not.

Paper

#F3F0E7

--text-1

Headings and body

17.4:1 on base
15.8:1 on surface
Secondary

#C3C3CE

--text-2

Supporting text

11.4:1 on base
10.3:1 on surface
Quiet

#9797A3

--text-3

Labels and hints

6.9:1 on base
6.2:1 on surface
Stroke

#676873

--text-4

Dashed blanks and borders. Not for text

3.6:1 on base
3.3:1 on surface

Amber

The one warm yellow. It marks what you can press, and the focus ring. Text on it is always dark.

Amber

#FFB757

--amber

Primary buttons, focus, the open eye

11.5:1 on base
Amber, hover

#FFC676

--amber-hi

The same button under a pointer

12.8:1 on base
On amber

#040307

--on-amber

Text on amber. Never white

11.9:1 on amber

Cream

The Prompt Book cover is the one light object on the site.

Cream

#F1E6D1

--cream

The cover of The Prompt Book
Cream ink

#15100C

--cream-ink

Type on the cover

15.3:1 on cream

Six lights

One lightness, six hues, two scenes each. Violet is held back so it never reads as the purple AI gradient. Color is never the only signal: a light always sits beside its scene’s name.

Ember

#FE8E6B

--glow-ember

Know yourself, Everyday life

8.8:1 on base
Rose

#FE84A9

--glow-rose

People, Play

8.6:1 on base
Iris

#ADA5F6

--glow-iris

Mind and body, Write and create

9.0:1 on base
Spindle

#6BB7FE

--glow-spindle

Decide, Focus

9.3:1 on base
Aqua

#12C8D7

--glow-aqua

Money, Learn

9.7:1 on base
Lumen

#25D086

--glow-lumen

Work, AI basics

9.9:1 on base

04 / Type

Three voices.

A serif for what people ask. A sans for the interface. A bitmap mono for what the machine knows.

Newsreader

What would you ask if you knew how?

Ask better questions.

Display in roman, and italic for every question. Weight 400. Never set below 19 pixels.

Geist

Copy a prompt, make it yours, run it in any assistant, and learn why it works.

Interface and body. Weights 400, 500 and 600. Body is 17 pixels on a line height of 1.5. It has no italic: emphasis borrows the serif.

Departure Mono

Know yourself/10 min/Needs memory

Scene, minutes, counts and the DREAM letters. Two sizes only: 11 pixels in capitals, or 22 for one figure.

The ladder/ten sizes, none in between

96 Ask.
64 Ask better.
40 Ask better questions.
28 Ask better questions.
22 The prompt itself is set at this size.
19 A supporting line under a heading.
17 Body text, on a line height of one and a half.
15 Buttons, card text and small print.
13 Hints under a field, chips, the fine print.
11 Know yourself / 10 min / D R E A M

05 / The glow rule

Only questions glow.

If it glows, it is a question you could ask. Headlines, body text, buttons and statements never glow. Amber is only for things you can press. Break either rule and the page stops meaning anything.

What’s the biggest thing I’m missing out on?

DoLight a question, in the color of its scene.

Do notLight a statement. This headline glows, so it claims to be something you could ask.

DoAmber on the thing you press, with dark text. 11.9:1 contrast.

Do notAmber as decoration, or white text on amber. White on amber is 1.7:1, too low to read.

Know yourself Money Work

DoPut a scene’s light beside its name. Color is never the only signal.

Do notGradient text, sparkles, orbs or glass cards. They are what every other AI product looks like.

06 / Voice

Plain, calm, honest.

American English, written the way you would talk to a friend who is good at their job.

Plain.

Words a busy adult already uses. No jargon about models.

DoCopy prompt

Do notLeverage this prompt template
Prompt first.

Lead with the question a reader could ask, not with us.

DoWhere is my money actually going?

Do notWelcome to the ultimate prompt hub
Calm.

No exclamation marks, no emoji, no hype words. A full stop is enough.

DoCopied. You’re on.

Do notBoom, copied. You are crushing it
Short headings.

About four words, ending in a full stop. A subhead inside a long read, or the name of a thing, is a plain label with no stop.

DoStart with these.

Do notExplore Our Featured Prompt Collections
Honest about AI.

Assistants get things wrong and sound sure when they do. Say so.

DoA better answer, not a guaranteed one.

Do notPerfect answers, every single time
One dream word.

The name carries the idea. One dream word a screen, at most.

DoMake it yours

Do notDream up your dream prompt in dreamland
Real numbers, or none.

A count is shown once it is real. Until then the page says nothing.

Do1 person said it worked

Do notLoved by thousands of prompters

Fixed strings/written once, used everywhere

Copy button: Copy promptCopied. You’re on.
Vote button: Worked for me
Random prompt: Drift, a random prompt
Hero hint: Point at a question. It holds still.
Page not found: You’ve gone off script.
Brand line: Ask better questions.

07 / Names

Plain label first.

Navigation uses the plain word, so nobody has to learn our vocabulary to find their way. The brand name lives one layer down, where it can charm instead of confuse.

Thing	Plain label	Brand name
A prompt’s card and share image	Prompt	Cue Card
Daily prompt	Prompt of the day	The Daily Cue
Free ebook	Free guide	The Prompt Book
Free course	Prompting 101	Lessons
Collections	Packs	Sequences, when ordered
Categories	Topics	Scenes
Personalize	Make it yours	Go lucid
Community	Community	Open Mic
Upvote	Worked for me	Encore
Random prompt	Shuffle	Drift
Contributors	Members	Prompters

The name itself is always DreamPrompter: one word, capital D, capital P. The brand line is “Ask better questions.”

Eigengrau

Paper

Amber

Cream

Six lights

Plain.

Prompt first.

Calm.

Short headings.

Honest about AI.

One dream word.

Real numbers, or none.